Rebecca Dravis, editor of The Advocate, said, “The Berkshires are filled with community organizations with noble goals. But because these groups might not have a lot of money to buy advertisements or hire a public relations person, they often don't know how to go about getting the word out regarding their goals.” Dravis added, "This panel discussion will help these groups and organizations understand how best to communicate with the media. In general, we're not a scary bunch, but we do like things a certain way. And having these groups understand those ways will go a long way toward helping us help them, however we can."

Bob Maxwell, assistant vice president and creative art director of Greylock Marketing Group, said, “I’ve been fortunate over the years, to work with a variety of nonprofit organizations. One common thread I’ve noticed is a need for good marketing. They need to let people know about their programs, special events, fund raising and for all around public awareness. So when Rebecca approached us to co-sponsor the event with the Advocate, we were happy to get on board.”

The panel is made up of area media people including:

- Bob Maxwell from Greylock Marketing Group will talk about why it is vital for any individual arts, community group, nonprofit organization and business to have a marketing plan that includes using the media for free publicity as much as possible.

- Megan Whilden from the Pittsfield Office of Cultural Development will talk about the artists and groups and businesses that should be encouraged to use the media to get the word out on their events, activities, etc.

- Sally Morse Majewski, the Clark Art Institute manager of public relations and marketing and a former PR person for the Pittsfield Center (now Downtown Inc.) and Hancock Shaker Village, will talk about what goes into the creation of a press release and what other steps she takes to get the word out.

- Representatives from The Advocate (Rebecca Dravis, editor), The Berkshire Eagle (Kevin Moran, managing editor), The Hill Country Observer (Fred Daley, editor) and WUPE Radio (Sherman Baldwin, morning show host) will talk about where and when to send press releases to maximize exposure.

- The panel discussion will be moderated by Joanne Billow from Greylock Marketing Group, formerly with WUPE Radio,

The floor will be opened up for specific questions from the audience to panel members. Reservations are suggested by calling 413-663-7942, Ext. 271. A $5.00 donation will be asked of attendees, with 100% of the money awarded to one of the participating nonprofit organizations in a random drawing. Refreshments will be served.

The Advocate is published every Thursday and reaches more than 40,000 readers in Berkshire and Bennington counties. The newspaper prides itself on community news, arts and entertainment that is unparalleled in the region, as well as a comprehensive calendar of events that includes something for everyone. Look for the paper FREE on newsstands all across the area and visit the paper online at www.advocateweekly.com.

Greylock Marketing Group, a subsidiary of Greylock Federal Credit Union, is a full-service advertising agency dedicated to helping other credit unions, businesses and not-for-profit organizations meet their communications and marketing objectives. For more information call 413-236-4129 or visit online at www.GreylockMarketing.com