Our Brand

Greylock Federal Introduces New Logo and Tagline

Greylock has begun an extensive re-branding effort featuring a vibrant new logo and the tagline “Opportunity Grows Here.”

“This is the first major re-branding effort Greylock has undertaken in 24 years and we are very excited about our new look,” says Greylock President & CEO John L. Bissell. “Our new logo is warm, colorful and very representative of our beautiful Berkshires. Our new tagline, ‘Opportunity Grows Here’ is what we want people to know about Greylock and also what we believe about our community. Opportunities are growing all over the Berkshires, and we are excited to be part of it.” 

You may have already seen the new look on billboards, ads or online. The launch of this exciting broad-based, multi-media, re-branding campaign will continue rolling out in several phases over the next months with print, broadcast, outdoor, digital and web advertising components. 

As part of our ongoing marketing campaign, we will use testimonial-style ads illustrating how real people found opportunity with Greylock. If you have a great story about how Greylock helped your opportunity grow—contact us—maybe you could be in one of our ads!